Part of your marketing ecosystem is direct marketing. This is where you communicate directly with your customers through a variety of media. These could include:
- promotional letters,
- newspaper, magazine and online advertisements,
- flyers and sales sheets,
- outdoor advertising etc.
Direct marketing focuses on the customer and should always take advantage of the testing opportunity. A direct marketing campaign should incorporate actionable partition so results can be measured. For example, we might segment a database of customers/potential customers, along the lines of interests or other characteristics. These partitions would then be addressed directly with specific call to action (CTA) or other marketing messages, allowing for more traceable, measureable responses. This builds your awareness of your customer and allows future marketing efforts be more engaging and effective.
To discuss your next direct marketing company, contact Litmus Design.